Duplicate Content: Why You Should Handle it and Not Let it to Google

By Ramkarthik on November 27, 2009

If a large portion of content is present within a domain or across domains, it is called duplicate content.

If you are blogger, I’m sure you would have come across the word “duplicate content”.

fight duplicate content
Image Source: Fight Club by Polina Sergeeva

You are either a blogger who is writing informational blog posts or one of the very few who scrapes content from other blogs. There are only those two categories. You can’t be in between.

As long as you belong to number one, you don’t have to worry about Google penalty. Of course, there is another problem for you. You have to worry at the nights about those who scrape your content and make money while you are writing quality original information and still waiting for the huge paychecks to arrive.

You have the choice. You can ignore them and let Google handle them or you can take a step forward and do what you can to get the site down. The choice is yours. There is no wrong in letting Google handle it but there is going to be more and more blogs stealing your content if you don’t take action.

Now let me take you to the world where bloggers steal content. I’m talking about bloggers who are doing it on purpose. I’m not targeting the bloggers who have writers that scrape content without their knowledge. Although I should warn you to do a test for most of your articles at Copyscape soon else you are risking your brand.

Side Note: If you are a Kumbaya blogger, you won’t steal content.

Mighty Google

First we’ll start with why you should not let the giants of the search, Google, handle content thieves.

Though Google say that they will penalize the sites or blogs that has duplicate content within or across domains, you can see many blogs doing it and escaping from the penalty.

There are about thousands of websites that has the same article going.

Ever heard about article directories? That is one of the biggest examples of duplicate content. I’m not blaming the article directory owners or the article marketers who do it the right way. But there are always people who try to game the system.

Pick up an article that is doing very well in a particular article directory and put it at copyscape. What do you find? Duplicate content. Or go to Problogger and copy a headline of one of the posts and search for it in Google. You’ll find all the blogs stealing every single post written at Problogger. Darren Rowse has written about duplicate content before. His blog is very popular and is naturally a target for blog scrapers. I have had my content copied before. Kevin of Blogging Tips has written about content theft a few times before like: Social Rank – The New Breed Of Blog Scraping and Don’t Get Stressed About Blog Scrapers Stealing Your Content.

The worst part is, these scrapers still get their blog posts indexed in search engines and receive traffic. The main reason is there are millions of sites that have duplicate content and Google cannot take action on everyone of them.

So I don’t think Google can do much about duplicate content, at least not till they come with a new idea to stop this.

For the bloggers who work their sweat off to write articles only to find it in some other blog word for word copied using RSS feed of your blog, here is a way to stop RSS feed scrapers from stealing your content. I don’t know of a way to stop copy-paste method using a plugin. Let me know if you have a solution for it. If you don’t like to take action, at least get something out of their work. Install RSS footer plugin and get a backlink from them. This will at least let Google know that your content is the original one (Thanks to Daniel for this tip).

I personally don’t like people who do it and normally advice everyone not to do it. But when Google cannot stop people, I don’t expect the world to change by listening to me.

Now comes the best part…

What YOU And I Can Do About It?

You have every right for your content and you cannot let others use it as their own.

Most people steal content to earn money from AdSense or sell affiliate products. Report to the owner of the product which these scrapers are promoting and get their affiliate link invalid. That way they won’t earn money. If they use AdSense, you can get their account banned by contacting Google. But still your content remains in their blog. Now what you can do is, report to the hosting provider where the blog is hosted. You can find where the blog is hosted using this site – WhoIsHostingThis.

Once you find the host, go and complain to the host. Show them the proof. Most likely they will bring the site down. You can also follow any of these 10 ways to fight back content thieves.

I can’t believe why people are not using social media sites like twitter for this. Seriously, all it takes is one tweet. Everyone is ready to help you if you need it. (Side Note: I like how Jonathan Fields starts his day in twitter every morning saying “Morning, great people. Who can I help today?”)

If you take a moment to get help from your followers to bring down the site, you can pull down the site faster. I’m sure Darren Rowse can get all the sites that steals his content in a single tweet. Think about it. Almost every hosting provider is there in twitter. If someone can tweet something like “@hostprovider This blog at Loser.com is scraping my blog’s content at Rockstar.Com” and many people retweet the message, you can instantly get in touch with the host provider. Sometimes you don’t even need your followers to retweet. Now all you need to do it prove them that you are the real owner of the content.

It only takes a minute to do this. Don’t let others to steal your content.

Have you had your blog content scraped? What did you do about it? Please share your views in the comments.

Thanks to pettre (no link) from Authority Blogger forum for the idea for this post.

If you found this post to be useful, please share it with your friends and tweet it to your followers.

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7 Biggest Forum Marketing Mistakes Bloggers Make and How to Fix Them

By Ramkarthik on November 3, 2009

Are you taking full advantage of forum marketing that gets you free targeted traffic? Are you doing it the right way or do you make these mistakes?

If you have no idea what forum marketing is, let me explain.

Forum marketing is a technique where you post in forums, help people, gain trust and convert those people who you helped into your blog readers.

How do you find forums that are related to your blog?

find forums

If you know how to do this, I suggest you to skip this paragraph and start reading the next. For others, go to Google and do a search for “your niche forum” without quotes. If you want clearer explanation, see this post I wrote sometime back on how to find forums in your niche.

Once you are done with finding forums, read this post for the common mistakes people make when posting on forums. To those people who are already using forums, you might be making these mistakes. It is never late to correct your mistakes.

authority blogger forum

Source: Authority Blogger Forum (one of my favorite forums) owned by Chris Garrett.

Okay. You are set now? Let’s see the mistakes bloggers commonly make.

7.Not Posting Regularly

Confession: I don’t post regularly in forums and I want to change myself when it comes to consistency.

People will forget you if you are not posting regularly. Many people (including me) post to forums like crazy for the first few days after joining. After a week, they completely forget about the forum. Bad marketing.

Building trust doesn’t happen in one day or one week. It takes more than that. I know people in some forums who are regular posters for 3-4 years. These people are trusted by everyone in the forum. If they have a product and they say one word about it, everyone will buy it. That is the power of building trust in forums. You can even sell your service easily once you build trust.

How to fix it: Make a commitment to posting certain number of replies in forums or have a fixed amount of time you want to spend in forums.

6. One Line Posts

One line posts are same as one line comments. You cannot build trust or convey what you want to say in one line. Unless you are thanking someone or congratulating someone for what they have done, you can’t help in one line.

If building trust in one line was possible, people would start using twitter more. If you are representing a company and you are answering a quick question, one line is fine. But most companies would send email detailing their one line answer.

How to fix it: When someone asks a question, elaborate on your answer. You don’t have to write it very big. Elaborate till you feel the other person will understand what you have written.

5. Copy and Paste

Some people create threads by copy and pasting the same message in different forums. Just like you, the people in your niche visit many forums and if they see you creating the same message over and over in all the forums, they’ll start ignoring you. I don’t see why you want to ask the same question in all the forums unless it is not answered.

How to fix it: Always create a thread in only one forum. If it is not answered, start a thread in another forum. Even if you are giving a valuable tip, please don’t copy paste. Make small changes to the post and the headline. Make it look like you have written again.

4. Irrelevant Posts

There is no better way to destroy your personal brand than by writing irrelevant posts. This is not very common but I know some people make this mistake. Why in the world do you talk about a method which pays you a huge one cent for every ad you click in a golfing forum? I understand it is a lot of money. If you are making one cent for every ad click, then you will be living an “internet guru” lifestyle. I can see that you want others also to be rich like you, but please, not in a golfing forum.

How to fix it: Stop posting irrelevant things and start contributing to the quality of the forum.

3. Affiliate Links

This is the most common mistake people make. When you go to forums and have affiliate links in your signature, it will mostly lead to your profile getting banned. Read the TOS of the forum before you start using it. Some forums allow you to use affiliate links in signature but when you have affiliate links in signature, you cannot build trust. If you link to your own product, it is different and there is no wrong in doing it. Only when it comes to affiliate links, the problem starts. See forums as twitter. In twitter, will you post affiliate links? If you do, how many people unfollow you?

You can also imagine a real life situation. You talk to a stranger. He asks you a question and you say buy this product under my referral and it will solve your problems. What are the chances that the stranger will buy the product? Zero possibility unless you are an extremely good sales person. But then if you are a good sales person, you would obviously not need these tips.

How to fix it: Instead of posting affiliate links, send the people to your blog. Give them loads of free information and then sell.

2. PM Spam

You already know what PM spam is and there is 99.98% chance that you are victim of PM spam if you are a member of the digital point forum.

What is PM spam? (for those who don’t know or not a member of DP forum)

PM is short for private messaging. When you register in a forum, you are given an inbox without email ID. Anyone can send you private message in a single click. This makes it easy for people to spam.

When you send me a PM selling your product, you are helping me by filtering yourself out of people who I trust.

How to fix it: If you have a product and you want to promote, contribute quality posts to the forum and have a link to your product (not affiliate) in your signature. This will help you sell your product. Don’t waste your time sending a PM to all the members. No one will buy it. Period.

1. Being Rude

I see arguments in forums very often. Arguments are fine as long as they are within certain limits. If you are rude, I’m not going to click on your signature link and come to your blog. You may think I’m the only one who is not going to visit your blog. But mind you, almost everyone who is reading it will lose the trust they have in you slowly.

Thanks to the forum scripts, most of them don’t allow swear words. If you use them, it won’t get published. But hey, we are people who have been using internet since it came into existence. We know how to bypass everything. So what we do is, we use asteriks. Simple. Let me tell you again, being rude is not good for your personal brand.

How to fix it: Simple. Care for everyone in the forum. When you care, you won’t be rude.

I suggest you to use forum marketing. It not only gets new readers to your blog but also helps you become a better blogger.

Do you make any of the above forum marketing mistakes? I feel guilty of not regularly posting in forums. I have been working on it though. Please share your views and also some other mistakes people make in forums.

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Live Tweeting: The Secret to Unintentionally Help And Learn

By Ramkarthik on October 17, 2009

Should you live tweet that conference/event?

First, what is live tweeting? (scroll to the next sub-heading if you know this)

It is tweeting something that is going on live. You normally have a #hashtag for every live event. For example, the Izea event which took place few days back used #Izeafest as hashtag. People use hashtag to make it easy for others to follow the tweets about a particular event.

twitter, tweet

I love Copyblogger and I’m a big fan of Brian Clark.

Benefits Of Live Tweeting

What? Can you get extra benefits by posting live tweet? Yes, you can.

1. New And Strong Twitter Relationships

Twitter is all about relationship, conversation and did I mention promotion? Now, the last one should be done carefully and within limits. Anyway, you’d be knowing that by now.

Normally you tweet about conferences live. When you do that you will be following other tweets about the conference using the hashtag assigned for that particular event. So you have a chance to find new people and form a good relationship with them.

If you are in the conference, you can talk to them directly. But if you are not in the conference and watching it in a live stream, you cannot do it. What you can do is, tweet those who are tweeting about the conference and talk to them about it first. Second , take the conversation to the next step. Don’t flood your twitter timeline with many @ messages. Send them in DM or chat in skype or whatever you like.

People who attend conferences are often those who are serious about business and willing to invest time and money to improve themselves and take their business to the next level. Forming relationship with these people is the best thing you can do in twitter.

trust

Image Source: Trust by ?o??ƒx™

2. Learn

Every event has some of the industry’s experts in their list of speakers. These experts know what they do and clearly know what works. When they say it out for you in a conference, listen to them and learn. I hear you. You go to conference only to learn and form new relationship. But wait, according to a Edgar Dale:

10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
70% of what we discuss with others
80% of what we personally experience
95% or what we teach others

So why not hear it in conference, write it down as a tweet, favorite the ones that are really good and read it, discuss with others and teach them? It takes 21 days according to a research to save anything to your subconscious mind. Is it not easy to read the best tips that you have saved in your favorites everyday for 21 days till it gets installed in your subconscious mind?

learning to walk

Image Source: Learning to Walk by Tela Chhe

3. Help Your Followers

There will be many people in your followers list who want to take their blog/business to next level. How about helping your followers with what you learn from the conference?

People might have missed the conference due to some reason. Some would have missed it because they are in a different part of a world. Some of them cannot watch it in livestream because of slow internet connection/dialup. They all have one thing in common? The eagerness to learn.

By tweeting the important points of a event, you are helping your followers. Believe me on this. I have trusted few people in twitter who I follow because they teach me something new. It is a fact. You trust people who help you.

Let me remind you that you can even tweet about live games. I have live tweeted about football (Soccer if you are from USA). You don’t educate your followers in this case but you keep them up-to-date with live scores.

Note: It is better to keep your tweets within limits. Don’t tweet a lot about anything within a short period.

So when you live tweet, you not only learn and move your business forward, you also help your followers. Is there a much better way of using twitter? I’ll let you decide.

Please share your views on live tweeting, be it positive or negative. I’d like to hear your opinion on this. I’ll write a follow up post and include the best comments. You can add me on twitter here- @Ramkarthik.

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5 Small Things That Can Improve Your Blog Dramatically

By Ramkarthik on October 8, 2009

“Great things are done by a series of small things brought together.” — Vincent Van Gogh

Many bloggers miss out small touches to their blogs. This may cost a lot. In this post, I have summed up 5 small(and often overlooked) things that can improve your blog a lot:

Bright Angel Point

Image Source: Bright Angel Point by Wolfgang Staudt

1. Adding Subscription Options

When readers comment, they expect a reply from you. Subscribe to Comments is a great WordPress plugin that can add this option below your blog’s comment form. This will increase reader participation. After all, getting a mail saying “A new reply” is much better than making someone check your blog again and again in hope of a reply! (But hey, isn’t it great way to increase Page Views? ;-) )

RSS subscription is another things bloggers tend to overlook often. Make sure that you add a RSS Subscription link/image at a visible spot. Some great areas are top of sidebar (like ProBlogger) or Top Right Corner of page (like Daily Blog Tips).

2. Participating In Community

No one likes to comment on a dead blog. If you do not reply to comments and participate in discussions, no one will bother to come and comment. You should try to reply to every comment on your blog. If you do not have time, make sure that you reply to at least all the questions asked in comments section.

Note that this applies specifically to small blogs. Many other factors(traffic, exposure and SEO) come in to play when people comment on bigger blogs like ProBlogger.

Community

Image Source: Happy Our Birthday by Hamed Saber

3. Adding Social Bookmarking Icons

Bookmarking sites like Delicious, Stumble Upon and Digg are a great source of traffic. But hey, you will not get any traffic if you do not give readers the options/tools to share your posts.

You can use Share This Widget below your posts or add custom social bookmarking icons so that it becomes easy for readers to share your content. You should enable Feed Flare in your Feedburner feeds so that RSS readers can also share the posts.

social media icons

Image Source: 50 Social Media Icons by Ivan Walsh

4. Proofreading Your Posts

No one likes half baked posts that many bloggers churn out! If you want readers to take notice, you should spend some time proofreading your posts. If you use WordPress, After the Deadline plugin is great for spotting spelling and grammatical mistakes.

Note: Remember that no plugin or dictionary can make up for human editing. Spell checker can not catch many small grammatical mistakes(e.g. their in place of there).

5. Including Calls To Action

So, you are doing everything right but not getting results! Not including “Calls To Action” may be the reason.

Even a small call can do wonders. Just try including “If you liked this post, please consider subscribing via RSS” or something similar after your post. You will yourself see results.

If you are using WordPress, here’s how to add a call to action to bottom of all your posts:

Go to Appearance -> Editor. Select “single.php” from the right menu. Look for the following line of code:
<?php the_content() ?>

Enter the desired message(using HTML) after this line. Note that the tag may not be same for every theme. If you can not find it in single.php and need help, just leave a comment here.

Referrer Detector plugin is another good option that you can use for you calls.

These were just 5 small things that can improve your blog a lot. I am sure there are many more. Please share your tips/suggestions in comments.

This is a guest post by Ishan from Blogging With Success. Liked this post? Check out his post How To Sell A Dead Horse For $500.

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A Blogger’s Guide to Managing Online Information Overload

By Ramkarthik on October 6, 2009

There are too many information available for you to read every day and the more you spend time reading, the less you will take time to act on what you have read. (If you want a free direct pdf version of this article, go to the end of this post).

Richard Saul Wurman said in his book, Information Anxiety, that:

“There has been more information produced in the last 30 years than during the previous 5000″

This applies for the blogosphere too to certain extent. In the blogosphere, lots of information has been written today than a few years ago.

How will you manage online information overload?

Firstly, what is information overload?

According to Alvin Toffler, who coined to the term information overload, it refers to an excess amount of information being provided, making processing and absorbing tasks very difficult for the individual because sometimes we cannot see the validity behind the information.

information overload

Image Source: Information Overload by cambodia4kidsorg

How does this affect you in blogging?

Due to tons of information available online, which is increasing at a rapid rate every day, you have no time to process the information. As a result, you will neither learn a lot nor act on what you have already learned.

In whatever niche you are, there are already hundreds of good blogs if not thousands. To update yourself in your niche, you have to follow all these blogs. But following all the hundreds of blogs is merely impossible. Even if you subscribe to all the blogs, you are not going to read every post from every blog.

A year back, I subscribed to as many as 127 blogs. At times I used to go offline for a couple of days. Whenever I take short breaks and open my RSS reader after returning, I used to have at least 200+ unread items. I have heard people say they have 1000+ unread items. Is it possible to go through all of them and still have time to act on what you have learned? If you said ‘yes, it is possible for me’, consider yourself gifted. You won’t find much helpful information in this post. You can contact me and let me know how you do it if you wish. I’d be happy to learn from you.

But if you are like me, who cannot read hundreds of useful articles a day and act on whatever I have learned, this post is for you.

I’m going to share with you the exact techniques that have worked for me to avoid information overload. I have been using these methods for nearly 6 months and it has worked very well for me.

google reader

Image Source: New Controls in Google Reader
 by Yandle

1. Subscribe to Less Blogs

If you want less information, subscribe to less blogs. Simple. If you are going to subscribe to 100+ blogs, you will come across the same thing I experienced (the above example). Be selective when subscribing to blogs. As I said, there are hundreds, if not thousands, of good blogs in your niche.

Here are some tips for selecting the blogs to subscribe:

A. Authority

Subscribe to all the authority blogs in your niche. If you are into blogging, subscribe to Problogger. If you are into community and social media, don’t forget to subscribe to Chris Brogan’s blog. These authority blogs will always deliver quality information. They are authority blogs for a reason. They know what they are saying.

B. Quality

This is the most important factor when you are looking for blogs to subscribe to. Read the recent posts in the blog, go through the archives and do all the research you want. It will not take more than 15 minutes for you to do the research but it will save you a lot of time in the long run.

C. Topic

Subscribe more to the blogs that belong to your niche. Subscribing to blogs that are not in your niche will not help you much. Of course you can subscribe to productivity blogs or technology blogs if you are interested. But I would recommend you to limit them.

Don’t subscribe to blogs just because your friends are subscribed to it. Think for a second or at least half a second if the blog will help you in achieving your goals. I used to do this. When my friends used to say that they have subscribed to blog A, I used to do follow them. Now I don’t do that though. Never subscribe to a blog that will not help you move forward in your life.

2. Learn to Speed Read

Take some time to learn how to skim. There are so many books out there that teach you exactly that. Grab a book and read it. Don’t mind about the time it takes you for learning how to skim. It will help you throughout your life. The best investment you can make is investment in yourself. If you spend a couple of dollars and a few hours, you can learn the art of skimming information.

Here are some articles that teach you how to speed read:

How to speed read – Boing Boing

Scientific Speed Reading: How to Read 300% Faster in 20 Minutes

3. Using Social Sites

Social sites like StumbleUpon will help you a lot in avoiding information overload if you know how to use it. There are many social sites out there. There are also niche based social sites like Sphinn. If you are a SEO blogger, you should check out Sphinn.

How to use social sites to manage information overload online?

Go to your favorite social site. My favorite is stumbleupon. So I’ll tell you how I use StumbleUpon to process information.

I search for stumbleupon users who continuously stumble articles related to my niche. You can get a RSS link of each user’s stumbles. I add this RSS to Google Reader.

Tip: Don’t subscribe to the ‘likes’ in stumbleupon. Subscribe to ‘reviews’. StumbleUpon users stumble many sites every day. You don’t want 1000+ items in your reader. SU users review only selected articles.

You can find me on StumbleUpon here. I review mostly posts related to blogging and social media.

Small Niche Based Social Sites

You can find a list of niche based social sites here.

My favorite is Sphinn. Though sphinn is a famous social site, the number of front page articles per day is low.

Create a list of social sites based on your niche and subscribe to the front page of these sites. This way, you will only read the best content in your niche.

4. Content Aggregators

Content aggregators are sites which gather the top news in all the niches or all the social sites. The popular ones are Popurls and Alltop.

Popurls

This site gathers news links from social sites and top blogs. You can customize the content which you see in the homepage by creating an account.

Alltop

Alltop gets links from top blogs and categorize it into different niches. There are plenty of niches. You can make your niche alltop as your homepage and glance through the new posts in all top blogs. You can also create your own alltop page with blogs of your choice.

5. Using Twitter

Twitter is useful in many ways. It is not just about updating what you are doing. Twitter can be used to find useful information online.

Follow people who share useful links to articles in your niche. If you are interested in social media and tech, you should follow mashable. Once you have created a list of users who share valuable content in their twitter stream, add them to a group and create a column for it. You can use a twitter client like tweetdeck to do it.

You can find me on twitter here – @Ramkarthik.

These are the techniques I use for managing online information overload. I suggest you to take this as a base and form your own techniques. What works for me might not work well for you. This is the concept. Understand it and develop your method till you find yourself managing information efficiently.

If you liked this post, please give it a stumble and/or bookmark it in del.icio.us. I appreciate it.

As I promised, here is the link to download the pdf version of managing online information overload (Right click -> ‘Save As’).

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