How Air New Zealand is Flying High from Justin Bieber’s Tweet (Word of Mouth Marketing)

Providing excellent customer service is one of the best ways to succeed in business. In the social media world, it’s your customers who write your story. But you, as a business, can make your customers write it the way you want by providing excellent service.

Without spending thousands of dollars for advertising, you can get free word of mouth marketing if you listen to your customers and care about them.

This post is just one of the many successful examples of social media word of mouth marketing.

Justin Bieber, the 16 year old Canadian singer, flew out on Air New Zealand flight and had a very good experience. Just like how everyone these days are tweeting everything they experience in their life, Justin also tweeted about his flight experience as below:

This is one of the best things Air New Zealand can ask for. The interesting thing is not the tweet but the after effect.

More than 600 people Retweeted (RT) the update (according to twitter search)

If you see the stats from Tweet Reach, they are much more interesting.

The starts are for the latest 50 tweets.

As you can see, the latest 50 tweets alone have reached 14,763 people. Now I wonder how many people the 600+ retweets would have reached. Easily 100,000 I would guess.

And I’m sure many more twitterers (and Bieber fans) will RT the update for a few more days.

Media coverage

Air New Zealand not only enjoyed the benefits from twitter but also from online news. Many of the blogs have written about Justin Bieber’s tweet.

Air New Zealand’s Reply

The CEO of Air New Zealand, Rob Fyfe, thanked Justin Bieber just in time. He sent him the following tweet:

Air New Zealand provided great customer service and they got the reward that they deserved. So if you run a business, concentrate on providing great service and have a social media presence. Justin Bieber might not use your service and tweet about it. But to improve your brand name and recognition, you don’t need Justin Bieber, just a couple of people with 500 followers would be enough.

P.S.: All the businesses and individuals out there, who think twitter is just a waste of time, think again.