How Air New Zealand is Flying High from Justin Bieber’s Tweet (Word of Mouth Marketing)

Providing excellent customer service is one of the best ways to succeed in business. In the social media world, it’s your customers who write your story. But you, as a business, can make your customers write it the way you want by providing excellent service.

Without spending thousands of dollars for advertising, you can get free word of mouth marketing if you listen to your customers and care about them.

This post is just one of the many successful examples of social media word of mouth marketing. Read the rest of this entry »